OMM 615 Strategies Marketing/Advertising/Public Relations   This course explores practical ways to develop organizational communication plans that integrate marketing, advertising and public relations strategies. Emphasis is given to the dynamic…

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OMM 615 Week 1 Assignment Brand Name and Corporate Image   It would be easy for someone to consider brand name and corporate image to be one in the same.…

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OMM 615 Week 2 Assignment IMC Tactics   Apple is widely regarded as one of the most effective and successful companies in the world that carefully plans their marketing communications.…

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OMM 615 Week 3 Assignment Expectational Frameworks   Consumer sallocate their time, money, and trust in the most efficient ways possibleand want to believe in the product or service purchased.…

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OMM 615 Week 4 Assignment Consumer Protection   Shopping is a fun experience and when a consumer spends their well-earned money that same experience should be a positive one. Granted,…

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OMM 615 Week 5 Assignment Advertising Research   One of the most important aspects to an advertising campaign is to know the target audience. Advertising is based on providing enough…

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